This privacy policy (“Privacy Policy”) describes how SAE Media Group (“SMG”, “we” or “us”) collects, uses, shares, and retains personal information that you provide to us, or that we collect, when you use our websites or related mobile applications, use products and services and complete related forms, participate in SMG events, or communicate with one of our customer service representatives (“Personal Data”).

Our Privacy Policy applies to the following websites:

Please note that if you disagree with anything in this Privacy Policy, you must not use the Sites or mobile applications, or provide personal information to us in connection with SAE Media Group’s products or services.


SMG, a wholly owned subsidiary of SAE International, is headquartered in New York, NY, in the United States. You may contact SMG’s internal data protection resource if you have any questions or concerns about SMG’s policies or practices regarding Personal Data:

This email address is being protected from spambots. You need JavaScript enabled to view it.

SAE Media Group

261 5th Ave, Suite 1901

New York, NY 10016, USA


A: Information You Directly and Voluntarily Provide to Us.

Magazine and Newsletter Subscriptions: If you provide your Personal Data to SMG to subscribe to one of SMG’s magazines or newsletters or if you sign up to become a registered user of any website operated by SMG, you will be required to provide certain information as part of the subscribing and registration process. This information will include your first and last name, email address, and business address. We may also request that you voluntarily provide other information, such as your phone number, professional demographic information, and information about your company as it relates to SMG’s products and services. This information is used to communicate with you, to design content and activities that we believe would be of interest to you, and to ensure that SMG will not violate any applicable U.S. sanctions in providing you access to SMG’s goods and services. If you wish to opt-out of receiving these communications from us, please follow the instructions contained in an applicable communication you receive from us and submit a request.

Webcasts: SMG may host events that include both live and on-demand Webinars, Tech Talks or Virtual Summits. If you register for a SMG webcasts, we will collect your first and last name, email address, business or home address, professional demographic information, and information about your company which we will share with the webcast’s sponsor partner(s).

Events and Conferences: SMG may host events that include in-person and virtual conferences. If you register for one of our events we may collect your first and last name, email address, business or home address, professional demographic information and the type of business you work for or with, which we will use to provide you with information and services associated with the events and share your information with the sponsoring partner(s).

White Papers and Site Registration: If you register as user of the website and/or register for access to a white paper, we may collect your first and last name, email address, business or home address, professional demographic information and the type of business you work for or with. We will share your information with the white paper’s sponsor partner.

Communications with SMG: If you communicate or correspond with us by email, through postal mail, via phone or through other forms of communication, we may collect the information you provide as part of those communications. For example, if you correspond with us through email, we may collect and store the email address you use to send the applicable correspondence and use it to respond to your inquiry; to notify you of SMG publications, webcasts or other services; or to keep a record of your complaint, accommodation request, and similar purposes.

B. Information We Automatically Collect from You.

We may automatically collect information about you when you use the Sites or our services. For example, if you access the Sites through a computer, we will automatically collect information such as your browser type and version, computer and connection information, IP address and standard web log informationIf you access the Sites through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer. The information that we automatically collect from you is used to enhance the performance of SMG’s Sites.

We may automatically collect information from you when you use the Sites using “cookies” and other similar technologies, such as web beacons. Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. The cookies are not able to execute code or access other information stored on the computer. Web beacons are transparent pixel images that are used in collecting information about website usage, email response and tracking.

Information that may be collected by cookies when you use the Sites may include, without limitation:

  • the pages you visit within the Sites;
  • the date and time of your visit to the Sites;
  • the amount of time you spend using the Sites;
  • the Internet Protocol (IP) address used to connect your computer to the Internet; and/or
  • your computer and connection information such as your browser type and version, operating system and platform.

This information is collected to enhance site performance and end user experience. You can set your browser to reject cookies or to notify you when you are sent a cookie. To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser.

SMG will not associate identifiers from cookies or similar technologies with sensitive identifiers about you, such as race, religion, sexual orientation or health.

C. Information Collected by Third Parties through Third-Party Links and Content.

The Sites may include links to other websites and other content from third-party businesses and can offer direct interaction with external websites, networks or platforms that are outside SMG’s control. These third-party businesses may use cookies, web beacons or other similar technology to collect information about you. SMG does not have access to or control over these third parties or the cookies, web beacons or other technology that these third parties may use. We are not responsible for the security, privacy of the information collected by these third parties or the privacy practices of these third parties or the content on any third-party website. You are encouraged to review the privacy policies of the different websites you visit and of the advertisers whose ads you may choose to click while on our Sites.

DInformation Collected by Third-Party Analytics Services.

We may work with third-party analytics services to help us understand how the Sites are being used, such as tracking the frequency and duration of use of the Sites. We may use Adobe Analytics and Google Analytics, and web analytics services provided by Adobe and Google (“Analytics Tools”) to collect information about your use of the Sites. These Analytics Tools may use cookies to collect information about the content you view, what websites you visit immediately prior to and after visiting the Sites, and your system information and geographic information. The information generated by these cookies about your use of the Sites will be transmitted to and stored by the applicable analytics services. The information collected by these analytics services allows us to analyze your use of the Sites. The Analytics Tools may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of the Sites. If you withdraw your consent for the processing of personal information, SMG will not be able to access the personal information processed by third-party analytics. By using the Sites, you consent to the processing of data about you by Adobe and Google in the manner and for the purposes set forth above. You can opt-out of Google Analytics by installing Google’s opt-out browser add-on.

E. Personal Information Provided by Third Parties.

We may receive personal information about individuals from third parties. Our third-party partners may also share your personal information with SMG when you sign up for events, webcasts or other activities through the applicable partner.


A. How We Use Your Information.

SMG uses personal information for the purposes described at the time of collection, including subscription order processing or registering you for webcasts or white papers, and to otherwise process your requests or address your inquiries. SMG also uses your information, as permitted by law, to provide you with information about SMG, our products and services or other products and services in which we believe you may be interested. If you wish to opt-out of receiving these emails from us, please follow the instructions contained in an applicable email you receive from us, which will allow you to opt-out of receiving these types of email communications from us. We may also use your personal information to tailor your experience at our Sites, to compile and display content and information that we think you might be interested in, and to provide you with content according to these preferences. SMG may also use this information to help us understand your needs and interests, to better tailor our products and services to meet your needs. We may also use your data to process job applications necessary for our legitimate interests in considering candidate applications for job vacancies and contacting you about them as well as retaining them for future opportunities. It may also be a necessary to comply with legal obligations relating to how we manage our business.

B. How We Share Your Information with Third Parties.

Except as set forth in this Privacy Policy or when specifically agreed to by you, we will not disclose personal information we gather from you to third parties unless SMG is required to share this information to complete your request or for legitimate business purposes. SMG shares personal information in the following circumstances:

Third-Party Service Providers. We may share your information with vendors or third parties who deliver or provide goods and services or otherwise act on behalf of or at the direction of SMG. These third parties may include, for example, our third-party technology providers and webcast providers and partners, product-fulfilment companies, and third-party event hosts, hotels for conference registrants, sponsors, co-sponsors and exhibitors. These third-party service providers will only have access to the information needed to perform these limited functions on our behalf. If you do not wish to have your information included in an attendee list or to receive information from sponsors, co-sponsors and/or exhibitors, you can express your preferences when you register for events or you may contact SMG directly to This email address is being protected from spambots. You need JavaScript enabled to view it. .

Third-Party Partners Sponsors and Advertisers. We may use personal information collected to send out targeted email promotions on behalf of our carefully selected Partner Sponsors or Advertisers who provide products and services to the engineering marketplace.

Response to Subpoenas, Court Orders, Government Requests or to Protect Rights and to Comply with Our Policies. To the extent permitted by law, we will disclose your information to government authorities or third parties if: (a) required to do so by law or regulation, or in response to a subpoena or court order or any other enforceable governmental request or order; (b) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (c) we believe that you have abused the Sites by using them to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws. You should be aware that, following disclosure to any third party, your information might be accessible by others to the extent permitted or required by applicable law.

Recruitment Tools and Affiliate Organizations: To enable us to evaluate and process candidate applications.

Artificial Intelligence (AI): As part of our commitment to providing you with the best possible experience, we may employ Artificial Intelligence (AI) technologies to analyze and improve our services. This may involve utilizing AI algorithms to process and derive insights from your personal information. Please be assured that we handle your data with the utmost care and in strict adherence to applicable data protection regulations.

C. Information for Individuals Located in the European Union.


If you reside within or are a citizen of the EU, our processing of your personal information will be legitimized as follows: (i) Whenever we require your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the EU General Data Protection Regulation 2016/679 (“GDPR”). This article in the GDPR describes when processing can be done lawfully.

(ii) If the processing of your personal data is necessary for the performance of a contract between you and SMG or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b).”). If this data is not processed, SMG will not be able to execute the contract with you.

(iii) Where the processing is necessary for us to comply with a legal obligation, we will process your information on basis of GDPR Article 6(1) lit. (c), for example complying in the fields of employment law.

(iv) And where the processing is necessary for the purposes of SMG’s legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f), for example to detect fraud.


SMG has its headquarters in the United States. Information we collect from you will be processed in the US. The US has not sought nor received a finding of “adequacy” from the European Union under Article 45 of the GDPR). A finding of “adequacy” in short means that the European Commission has decided that this country outside the EU ensures an adequate level of data protection. SMG relies on derogations as set forth in Article 49 of the GDPR as the United States has no “adequacy” decision and no other safeguards under the GDPR are in place (for example binding corporate rules on the transfer outside the EU). In particular, SMG collects and transfers to the US personal data only: with your explicit consent; to perform a contract with you; in a manner that does not outweigh your rights and freedoms. If this data is not processed and transferred, SMG will not be able to execute the contract with you or you will not have access to any or all of the benefits and features associated with your transaction. SMG endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with SMG and the practices described in this Privacy Policy. SMG also minimizes the risk to your rights and freedoms by not collecting or storing sensitive information about you.


The EU GDPR and other countries’ privacy laws provide certain rights for data subjects (these are persons that can be identified).

This Privacy Policy is intended to provide you with information about what personal data SMG collects about you and how it is used.

If you wish to confirm that SMG is processing your personal data, or to have access to the personal data SMG may have about you, or have other questions, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

You may also request information about the purpose of the processing; the categories of personal data concerned; who else outside SMG might have received the data from SMG; what the source of the information was (if you did not provide it directly to SMG); where the personal data is stored and how long it will be stored. You have a right to correct (rectify) the record of your personal data maintained by SMG if it is inaccurate. You may request that SMG erase that data or cease processing it, subject to certain exceptions. You may also ask SMG for your personal data to be supplemented or updated, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. You may withdraw your consent for the processing of personal data or the further processing of personal data by SMG at any time. You may also request that SMG cease using your data for direct marketing purposes. In many countries (including EU countries), you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how SMG processes your personal data. When technically feasible, SMG will—at your request—provide your personal data to you or transmit it directly to another controller. You have the right to receive your personal information in a structured and standard format.

In addition to the information contained in this Privacy Policy, you may be provided with additional and contextual information concerning particular services or the collection and processing of your personal data upon request.

Reasonable access to your personal data will be provided at no cost to SMG, subscribers, registrants, conference attendees and others upon request made to SMG at This email address is being protected from spambots. You need JavaScript enabled to view it. . If access cannot be provided within a reasonable timeframe, SMG will provide you with a date when the information will be provided. If for some reason access is denied, SMG will provide an explanation as to why access has been denied.

D. Information for individuals located in California.

CALIFORNIA RESIDENTS' PRIVACY - California Consumer Privacy Act (CCPA)

Under the California Consumer Privacy Act (CCPA), residents of California have the right to know and access the personal information about them that is collected and shared. California residents can request access to this personal information, or that this information be deleted.

CA Residents may opt-out of the selling/disclosure of personal information to third parties for the third parties’ direct marketing purposes OPT-OUT

CA Residents may also contact us for such information, or to opt-out by phone or by email:

EMAIL This email address is being protected from spambots. You need JavaScript enabled to view it. You must state your request - copy of what is collected or shared, request removal, request to opt-out from selling/sharing - your information. Include your full name, contact information and email address.

CALL 1-866-354-1125 to make your request by phone.

E. Security of Your Information.

SMG uses reasonable physical, technical and administrative measures to safeguard personal information you provide through the Sites or in connection with SMG’s products and services. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, SMG cannot guarantee or warrant the security of any information you transmit on or through the Sites and you do so at your own risk.

F. Data Storage and Retention.

Your personal data is stored by SMG on its servers, and on the servers of the database management services SMG engages, located in the United States. SMG retains data for the duration of the customer’s or member’s business relationship with SMG and otherwise as required under applicable law. Personal data will be kept for no longer than is necessary for the purposes for which your personal data are processed. We will retain your personal data as long as you require SMG services so that we can provide these services to you.

If you are located in or a citizen of the EU, at the moment you cancel your SMG subscription or withdraw your consent for the processing of your personal information, all your personal data received and stored are erased if no longer needed by us, unless we are required to retain this personal data by law or to comply with our regulatory obligations. In such a case, we will only keep this personal data for as long as necessary. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact our data privacy resource at This email address is being protected from spambots. You need JavaScript enabled to view it. .


SMG is a professional publisher with products, services and websites that are not directed to children under the age of 13. SMG does not knowingly collect personally identifiable data from persons under the age of 13 (COPPA - The Children’s Online Privacy Protection Act). If you are a parent of a child under 13, and you believe that your child has provided us with information about him or herself, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. .


The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

To be in line with Fair Information Practices we will notify you via email within 72 hours should a data breach occur.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.


  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.


  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.


From time to time, SMG may need to update or modify this Privacy Policy, to reflect changes in our business practices, data collection practices or organization. We reserve the right to amend this Privacy Policy at any time, for any reason, without sending the Privacy Policy to you, other than the posting of the amended Privacy Policy on the Sites, or, if you have provided your email address to us, sending you an email notifying you of the amended Privacy Policy. It is strongly recommended to check the Sites often, referring to the date of the last modification listed at the top. We will in any case not reduce your rights under this Privacy Policy without your explicit and informed consent. If you do not agree to the changes, you should discontinue your use of the Sites, and cease providing personal information to us, prior to the time the modified Privacy Policy takes effect. If you continue using the Sites or provide personal information after the modified Privacy Policy takes effect, you will be bound by the modified Privacy Policy.


If there are any questions regarding this privacy policy, you may contact us using the information below.


261 5th Ave. Suite 1901

New York, New York 10016

United States

This email address is being protected from spambots. You need JavaScript enabled to view it.


May 17, 2018
December, 2019
April, 2022